Year-End SNAP Scan Playbook

Turn December Data into January Motivation

Overview

The end of the year is one of the most underrated opportunities to drive engagement, renewals, and new program sales.

While most clubs slow down, the top-performing gyms use SNAP by Fit3D re-scans to create powerful “before-and-after” moments that inspire members to recommit - just before the New Year rush begins.

This playbook gives you a step-by-step guide to launching your own Year-End Scan Campaign using Fit3D.

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Campaign Goals

Re-engage inactive or low-engagement members before the holidays.
Re-sign personal training, nutrition, or weight-loss clients using measurable results.
Re-energize your member base heading into January with data-driven motivation.

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Timeline

Week	Focus	Key Actions
Week 1 (Late Nov)	Plan & Prep	Announce campaign internally, schedule scan days, prep email & signage.
Week 2-3 (Early Dec)	Launch Member Invites	Send Fit3D re-scan invitations via email, SMS, and front desk prompts.
Week 4 (Mid-Late Dec)	Run Re-Scans	Collect before/after data, print reports, and schedule review sessions.
Week 5 (Early Jan)	Convert & Retain	Use scan comparisons to launch “New Year, New Data” challenges.

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Step-by-Step Campaign Setup

Step 1: Create the Offer

Position your re-scan as a limited-time opportunity. Examples:

“Free Year-End Progress Scan”
“Member Appreciation Re-Scan Week”
“See How Far You’ve Come in 2025 - Before You Set 2026 Goals”

You can also bundle it:

“Book a Year-End Re-Scan and Get 20% Off Your January PT Package”

Step 2: Promote the Campaign

Use a multi-channel push for 7–10 days.

Email Template (Fit3D-provided)
Subject: See How Far You’ve Come - Book Your Year-End Fit3D Scan
Body: Quick 2-paragraph reminder of progress + link to schedule scan.

Front Desk Script

“Hey, we’re running Year-End Fit3D Scans this month - it’s a great way to see your progress before the holidays and set new goals for January. Would you like me to book you in?”

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Social Media Ideas

Before/After silhouettes (with member permission).
“Year-End Fit3D Scan Week” countdown posts.
Trainer video explaining why seeing progress before January matters.

Step 3: Run the Scans

Block scan sessions on your Fit3D device or SNAP app.
Create signage around your scan area (include QR code to booking form).
Have staff celebrate each re-scan (selfie wall, confetti moment, or digital badge).

Pro Tip:
Include a VAT discussion if applicable - “Here’s how your visceral fat changed this year.”
It’s a perfect transition to nutrition or PT services.

Step 4: Review Results with Members

Don’t just email the reports - review them in person or via Zoom.

Suggested talking points:

Celebrate measurable progress (fat %, weight, posture, VAT improvements).
Ask: “What would you like these results to look like by March?”
Present a training or nutrition package that aligns with that goal.

Step 5: Turn Data Into Renewals

Use data as your closer:

“You’ve made great progress - let’s keep this momentum going through 2026.”

Suggested offers:

“Commit to 3 months of coaching and get your next scan free.”
“Join our January Transformation Challenge - your Fit3D report is your ticket.”

Tools & Resources

✅ Email + SMS Templates (available from Fit3D Marketing)
✅ Scan Reminder Automation inside your Fit3D Dashboard
✅ VAT Education Sheets to help trainers discuss visceral fat confidently
✅ Social Media Assets for Year-End Campaign Promotion

Success Metrics

Track these to measure campaign ROI:

Total scans completed in December
% of inactive members re-engaged
PT package renewals / upsells closed
Membership renewal rate YOY
January challenge participation rate

Pro Tips from Top Performing Clubs

⭐ Run “Staff Scan Day” first to get your team excited.
⭐ Print before/after reports and post success stories (with permission).
⭐ Offer a January re-scan goal because members love visual progress.
⭐ Add a raffle or reward: “Complete your re-scan and win 3 free PT sessions.”