We’re on Mission to Revolutionize How Greatness is Measured.

We’re committed to giving the Fitness & Wellness industries the right tools to scale their business & provide an amazing customer experience.
A collage of WAIR employees waving at the camera

We're on a mission to revolutionize the fashion retail industry.

At WAIR, we visualize a future where shoppers no longer need to worry about selecting their size when shopping online; a future called sizeless commerce. Our team of visionaries and innovators is committed to bringing eCommerce apparel brands the solutions needed to make this vision a reality.
Careers
2012
Founded
80+
Countries
4M
Scans Taken
3.5k
Scanners
Deployed

The “Real” Story

Greg Moore’s mother was undergoing a weight loss program and was not seeing any results happen.

She confided in her son that she was going to quit since nothing was happening.  Greg jumped into action & built a new kind of assessment device to measure progress. The rest was history.

Timeline

2011
Women in a 3D body scanner
2011
Greg's mother quit her weight loss program as her weight stopped dropping (while body shape was changing) and Greg started building Fit3D.
2013
Blue Worldwide map with 3D bodies
2013
Fit3D V1 was born and captured a full 3D body scan and processed >200 body measurements
2015
Body avatars used for sizeless commerce
2015
Fit3D launched V2 and began expanding internationally and operated in more than 5 countries
2017
Rhone eCommerce site powered by sizeless commerce
2017
Fit3D launched V3, deployed over 750 units and worked with leading researchers to develop 3D body composition algorithms.
2019
Vineyard vines ecommerce page powered by sizeless commerce
2019
Fit3D launched V4, deployed over 2,000 units and topped 1.25 million 3D body scans.  Fit3D also deployed posture analysis.
2021
Shefit ecommerce page powered by sizeless commerce
2021
Fit3D launched V5, deployed over 3,200 units and topped 2.35 million 3D body scans.  Fit3D is now serving clients and users in 57 countries.
2022
Shefit ecommerce page powered by sizeless commerce
2022
Fit3D launched v6 and will top 3 million 3D body scans.

Beyond Body Composition


A Note on Our Approach to Assessments Overall

Body composition is crucial, but it's a concept that's widely understood now, with the industry evolving significantly since bioimpedance became mainstream 40 years ago. Our approach goes beyond body composition to emphasize Body Morphology. People care about how they look and feel—it's likely why they sign up for gym memberships or invest in medical weight loss treatments. They want to see results.

Our tools are designed to visually show how and where the body is changing, providing a clear picture of progress. Body composition alone is no longer enough; it's time to embrace a more comprehensive view with Body Morphology.

To see what this looks like, check out our Product Page.

Meet the team

Here we are! We look forward to working with you.

Greg Moore
Greg Moore
Greg Moore
CEO of WAIR
Linkedin
Tyler Carter
Tyler Carter
Tyler Carter
CTO of WAIR
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Patrick Donelly
Patrick Donelly
Patrick Donelly
VP Business Development | Data Collection
Linkedin