In a world full of buzz on health & fitness trends - we find that data helps cuts through the noise. That's why we focus on data & talk to our clients about how data can tell a story that supports each of their customers. Every day we help clients with this through 3D scans! Across the world, helping gyms, wellness centers, students, and medspas ( to name a few ) measure progress. This a powerful force.

When you step back and look at the data overall, the scale of that change becomes impossible to ignore. Weather you are viewing this from a global health POV or apparel sizing chart - being aware of how the human population is changing is important. There is a lot to learn here.

These insights represents some entertaining insights about what we saw broadly last year.  Upon review, it aligns very nicely with many of the trends we've seen in the news & in your local publications.

How to Measure the World

Fit3D is not a one-time study or a static snapshot. It’s a continuously updating measurement network capturing how real bodies change over time, in the real world. On average, the Fit3D ecosystem scans roughly 6,000 people every single day.  

Most sizing studies are done in sample's of 100 or maybe a 1000 people every few years – we crush that in a single day. Our data in aggregate reflects how people are training, recovering, aging, and improving right now—across geographies & cultures.

Across the Fit3D network:

• Millions of body scans captured worldwide
• Hundreds of thousands of unique individuals measured
• Scans recorded in 76 countries
• An age range spanning from 9 to 90

This breadth and frequency create something rare:
a real-world, longitudinal view of human body transformation—measured visually, at scale.

By measuring bodies before, during, and after transformations, across millions of scans, the platform captures something those studies never can: Changes in Time. This makes the data not just large—but alive. It’s one of the most diverse, continuously refreshed body measurement datasets in existence.  

What Did 2025 Fitness Data Say? 

When progress is measured consistently and visually, clear patterns begin to emerge.

Across the Fit3D community in 2025:

• Over 1.3 million pounds of lean mass gained
• Hundreds of thousands of pounds of fat mass reduced
• More than 13,000 inches lost across key body measurements

One signal stood out above the rest:

The community gained roughly three times more lean mass than total weight lost. This wasn’t a year defined by shrinking bodies—it was a year defined by stronger, healthier ones. Clients staying engaged because they could see what was happening beneath the surface. This aligns with what we (I've) seen in the media.  Alcohol sales are down, fitness events are starting to replace happy hours, and even Starbucks is pushing protein.

Measurement Methodology Changes Behavior

For operators, this is where scale turns into impact. Why does any of this data matter? Well - It's actually really personal.

People don’t struggle because they lack effort. They struggle because progress is hard to see. Fit3D changes that dynamic.

When clients can visualize:

• Where they started
• How their body composition is changing
• What progress looks like beyond the scale

Across the Fit3D network, transformation isn’t happening in isolated success stories—it’s happening everywhere, because progress is no longer abstract.  People can see how their body composition is changing VISUALLY!  That's a motivator for millions of people.

The Operators Behind the Data

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Behind every data point is a business owner. Fit3D serves B2B small and mid-sized businesses that use 3D body scanning as part of their daily operations—not as a novelty, but as a core tool.

When you reflect on the scale of the network, it means that roughly 5,000 business owners are actively using visual 3D scans to:

• Validate their programs
• Sell more memberships and transformation packages
• Support GLP-1 and body recomposition journeys
• Run more confident, data-informed operations

For clients, scans create belief.
For operators, scans create clarity.

Together, that combination helps businesses grow—while helping hundreds of thousands of people move closer to becoming their best selves.

And it’s happening every day.

The Takeaway

Progress is happening. While some data shows that the human population is getting larger, the other story here is that a large group of people are losing weight & gaining muscle. That's a good trend! This is all backed by data.

As the Fit3D ecosystem continues to expand, two things becomes clear.  One is a story of Hope. The other is a story of helping business owners and the client they serve. We're happy to be part of those those stories.

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Curious about our Scanning Solution?

If you’re a gym, medspa, or wellness business interested in bringing visualization into your program, Fit3D now offers SNAP—our newest 3D scanning solution.

SNAP removes the traditional barriers of bulky hardware and complex installs, with solutions starting at just $150.

It’s the same commitment to measurement and trust—delivered in a simpler, more accessible way.

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