Wellness, fitness and weight loss challenges take work - but what can they do for your membership community? Are challenges worth your resources?
Fit3D just made history. We facilitated the first ever, completely digitally automated inch loss challenge, hosted by our customer Key Health Institute Edmond. It was historic for many reasons - not a single inch lost was measured by hand, meaning the measurement process took a fraction of the time of traditional measurements. The Fit3D ProScanner also eliminated the human error variable of inconsistent measurement tape placement time after time, ensuring results were accurate and precise. Finally, the Fit3D ProScanner Web Platform provided a place to conveniently and securely store measurement data, so it was easy for KHIE members to see their progress over time.
Fit3D has developed an innovative assessment tool that takes some of the challenge out of the execution of the event itself and can engage your members in a way that’s fun, competitive, and goal oriented. Are you seeing a drop off in member engagement? A fitness challenge may be the perfect solution.
- Challenges will create some buzz! Blast it over social media (Facebook, Twitter, Instagram, etc.) and within your local communities. It might bring in people who had only been considering membership until now. Post flyers and marketing material inside your facility and out in the community.
- Done successfully, challenges are another source of ancillary revenue for your facility. Offer prizes and incentives to participate, as well as frequent check in’s with staff helping participants stay on track.
- Re-engage members who haven’t visited in a while. Make sure you outline the benefits of participating, including friendly competition. Competition can help drive motivation. Create teams or have participants train solo. Get creative with this!
- Introduce participants to personal trainers, nutritionists, etc. through regular mini check in’s for the duration of the challenge. This will warm them up towards the idea of purchasing full packages later in order to maintain the progress they made during the challenge.
Now that you know how challenges can positively benefit your facility and your members, make sure the planning, promotion and rollout of the event are well thought out, as these elements can make or break a challenge. Here are a few suggestions to help you get started:
1) Keep it simple - Fitness challenges should be easy to understand. Rules and elements should be clear and concise or else they’ll turn your members off.
2) Make it personal - Connect face to face with participants in the form of kick off events, weekly check ins, and celebratory milestones. While technology like the Fit3D ProScanner make it easy to keep track of the progress of all participants, the social, interactive aspect of the challenge will keep them engaged as well.
3) Update in real time (or as close as possible to real time) - Keep participants in the loop on how they’re doing. If participants are competing against each other (rather than or in addition to personal bests), teams can view their results in relation to others. Focus on personal, realistic goals to keep the emphasis on health.
4) Encourage behavior change - Emphasize consistency rather than unsustainable diet and exercise changes. Reiterate that health is a journey involving long term maintenance and balance.
5) Acknowledge achievements of the average participant - It’s highly likely that the average Joe at your gym accomplishing his personal best in an inch loss challenge will be more motivating to others than the few uber competitive athletes also participating.
6) Ensure feedback is objective - Consider measuring inches lost instead of subjective measurements like weight. Talk to Fit3D to learn more.
Most of all, take your time! Plan out the details so this challenge is worth everyone’s time, including yours. Challenges can be done over again to include themes and benefit causes. Remember, each time you organize a challenge, ask participants for feedback about what they liked the most and least and use that information to make the next one even better.
For more information about how Fit3D can help you run a successful challenge, contact us.